About us

Hello Small Brands is a curated discovery platform for small, up-and-coming brands you won’t find dominating Google search results—but absolutely should know about.
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We spotlight thoughtfully built brands that stand for something. Whether they’re creating exceptional products, putting people first, giving back to their communities, or making choices that are better for the planet, these are the brands customers love once they discover them—they’re just harder to find.

To become an HSB Brand, a company must align with one or more of our core pillars: People First, Gives Back, Planet Positive, or Luxury Standard. Because being small isn’t enough. We believe the brands worth supporting are the ones working toward something bigger.
Think of Hello Small Brands as your shortcut to discovering brands with heart, purpose, and products worth caring about.

Our Mission

To make it easy to discover and support independent brands that create exceptional products while making a positive impact on people, communities, and the planet.

The Founder

Lyndsey Fish is a wife, mother, and marketing professional based in Austin, Texas. After more than 15 years of helping brands grow, she realized that some of the most thoughtful, innovative, and purpose-driven companies were often the hardest to discover.
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As a consumer, Lyndsey wanted a place where she could easily find brands creating exceptional products while putting people, communities, and the planet first. When she couldn’t find exactly what she was looking for, she decided to build it herself.
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That’s how Hello Small Brands was born: a curated destination dedicated to helping consumers discover and support incredible independent brands that deserve to be seen.

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